Weight Watchers®
CONSUMER ADVERTISING - TC&C developed compelling consumer advertising to support the new line of Weight Watchers snack cakes and muffins and researched the best media vehicles to reach key prospects. The goal was to develop executions that were true to the already established Weight Watchers brand, and mobilize a brand-building campaign to increase awareness and generate trial among weight-conscious consumers.
Sales Kit | Consumer Advertising | Consumer Packaging | Sales Promotions & POS | Web-based Communications
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