Rich Products Corporation
PRODUCT LAUNCH - Rich's came to TC&C to develop a strategic plan for re-launching their Della Suprema brand of pizza doughs and crusts. The initiative began with primary research of the pizza dough user and a secondary analysis of pizza market trends. The second phase involved implementing a strategic plan to position Della Suprema as the industry's most complete pizza line, utilizing a variety of tactics including: logo redesign & tagline, broker training seminars, a comprehensive advertising campaign, point-of-sale materials, operator training manuals and more. The program was also customized for U.S. Foodservice with co-branded marketing materials and operations manuals.
Broker Training | Product Launch | Co-branding | Custom Publishing
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