Rich Products Corporation
BROKER TRAINING - Rich's uses independent brokers, rather than in-house sales people, to market their foodservice products. To make quarterly broker meetings more impactful, TC&C suggested that the focus change from “blitz” selling to training, with the idea that an increased familiarity with Rich's products would lead to a rise in sales. TC&C created product literature, meeting guidelines, quizzes and other materials that helped brokers retain more information and, consequently boosted sales for Rich's.
Broker Training | Product Launch | Co-branding | Custom Publishing
Return to Samples