Dawn Food Products, Inc.
PUBLIC RELATIONS - TC&C was tapped by Dawn to provide B2B public relations to support the company's brand. We began with a PR audit of all major trade publications serving the food and bakery industries. The audit findings guided the creation of a tactical PR program that aimed to create news for Dawn—informing customers of their product line and support services, as well as strengthening Dawn's position as an industry leader. Since 2000, the overall number of impressions and value of each clip increased each year, with an overall percentage increase of 26.6% and 47.0% respectively.
Sales Training | Branding & Image Advertising | Public Relations | Crisis Communications | Collateral Materials | Trade Advertising | Package & Label Design | Research
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