Dawn Food Products, Inc.
CRISIS COMMUNICATIONS - Whether it's health issues, product recalls, or facility accidents, in the food industry there is always the potential for a serious problem to arise. TC&C developed a crisis communications plan for Dawn that included establishing a crisis team, creating protocol for Dawn locations worldwide and training company spokespeople to handle media inquiries. As a result, the company was better prepared for a multitude of emergency situations.
Sales Training | Branding & Image Advertising | Public Relations | Crisis Communications | Collateral Materials | Trade Advertising | Package & Label Design | Research
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