Dawn Food Products, Inc.
BRANDING & IMAGE ADVERTISING - Initially, TC&C was called upon to re-brand Dawn as a trusted supplier partner rather than a just product vendor. Dawn's image was updated, a new logo established, and a positioning & brand promise were created. Over the years, as the success of the company continued to grow, TC&C evolved the overall messaging strategy, focusing on the consumer experience rather than simply product promotion.
Sales Training | Branding & Image Advertising | Public Relations | Crisis Communications | Collateral Materials | Trade Advertising | Package & Label Design | Research
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